Marketing Manager

As a Marketing Manager, you will lead strategic and tactical marketing initiatives to promote our proctoring solution in the LMS/Edtech domain. You will develop comprehensive campaigns, optimise digital channels, and collaborate with cross-functional teams to drive brand awareness and generate qualified leads.

Educational Qualifications

• A Bachelor’s or Master’s degree in Sales and Marketing, Management, or any other related field.
• A Bachelor’s degree in Computer Science or Information Technology would be an advantage.

Skills Required

• 5+ years of proven experience in Marketing within an IT company (Saas or Paas domain), preferably in the Moodle or other LMS, or in the Edtech industry.
• Proven experience of identifying target audiences and devising creative, cross-channel marketing campaigns that engage, educate and motivate.
• Solid understanding of website analytics tools and their role in measuring campaign performance.
• Experience in setting up and optimizing Google Adwords campaigns to increase brand awareness, engagement, and lead generation.
• Up to date with latest marketing trends, best practices and Edtech strategies.
• Well versed in email marketing, using CRM tools, and managing lead funnels effectively.
• Proficient in using LinkedIn Sales Navigator and other channels for B2B outreach.

Roles and Responsibilities

• Develop comprehensive marketing strategies to promote our proctoring product, ensuring alignment with overall business goals.
• Deploy successful marketing campaigns from ideation to execution, leveraging organic and paid channels.
• Experiment with organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Oversee email marketing efforts and CRM funnels to nurture leads through the buyer journey.
• Produce valuable and engaging content/blogs that resonate with our target audience.
• Create marketing materials (banners, brochures, case studies) to support campaigns and brand-building efforts.
• Build strategic partnerships with key industry players, agencies and vendors to expand reach.
• Collaborate with internal teams for cohesive marketing efforts.
• Prepare and monitor the marketing budget on a quarterly and annual basis, allocating funds strategically.
• Measure and report on the performance of all marketing campaigns, analysing KPIs to assess success against goals.
• Analyze clients behavior in the Edtech industry and adjust campaigns to improve conversion rates.
• Stay informed on competitor activities and industry trends, continually refining strategies for better ROI.

Why You Should Apply

• Play a pivotal part in shaping the brand and enjoy a dynamic role that spans digital marketing, content creation, partnership management, and strategy development.
• Collaborate with cross-functional teams innovating Edtech solutions, expanding both your technical and leadership skill sets.
• Benefit from competitive rewards and the opportunity to directly influence company success.