OVERVIEW

Yamaha sought to modernise its customer engagement approach by transitioning from a physical mail program to a digital email campaign system, dubbed Yamaha VIP 2.0.

This initiative aimed to replicate the essence of the physical mail program, which sent welcome mails and promotional offers to customers over a 2-year period, with a more contemporary, efficient, and flexible digital solution.
The goal was to integrate the program with Dotdigital for email campaigning while maintaining the flexibility to switch to other third-party tools in the future.

TECHNOLOGIES USED

Backend Development

PHP with Laravel 8, utilising ORM and event handling for optimal performance.

Database Management

MySQL for robust data storage and retrieval.

Image Management

AWS S3 for high-availability model image storage and management.

CHALLENGE

Integration with Dot digital

Automating the email campaign process while reducing the number of templates used.

Dealer Preferences

Enabling dealers to set preferences for automated emails sent to customers.

Custom Campaign Blocks

Adding functionality for dealers to create and assign custom content blocks for predefined campaigns.

One-Time Campaigns

Allowing dealers to launch special one-time campaigns for targeted promotions.

SOLUTIONS

1.Automated Campaigning Dashboard

Developed a 5-yea r program dashboard for automated email and physical mail campaigning, ensuring all customer data is processed and appropriately directed.

2.Product and Template Expansion

Included 10 products with multiple models (ranging from 50,000 to 1,00,000) and created 48 templates each in English and French to support dealer needs for communicating with customers.

3.Dynamic Dealer Dashboard

Introduced a dynamic dashboard for dealers, enabling them to add customisable blocks to email campaigns and set individual customer preferences for automated campaigns.

4. One-Time Campaign Flexibility

Provided dealers with the ability to create one-time campaigns, including the option to schedule for future dates and add customisable content blocks.

5. Dealer Profile Management

Implemented a feature for dealers to update their profiles and manage customer enrollments to the VIP program based on email availability.

6. Duplicate Email Prevention

Enabled a feature to prevent sending dupl icate emai l s to customers purchasing multiple products.

7. Customer Import and Insights

Added an import feature for dealers to include non-Yamaha customers in campaigns and integrated an insights tool to ensure campaign completeness with relevant images.

RESULT

Take2 Technologies solutions for the Yamaha VIP 2.0 project successfully transformed Yamaha’s
approach to customer engagement by implementing a flexible, efficient, and scalable email campaign
system. Dealers now enjoy a comprehensive dashboard that not only automates the email campaign
process but also offers enhanced customisation and reporting features.